The Game-Changer for Events and Commercials
In the past couple of years, we've noticed a significant shift in the video production landscape. Short-form content, particularly TikToks and Reels, has transformed how we approach projects.
The Evolution of Content Delivery
Not long ago, our typical deliverables included a main video and a short trailer. As demands changed, we adapted by offering vertical versions for mobile users. Now, we've gone a step further by introducing packages specifically designed for short-form social media content.
A Real-World Example: Event Coverage Reimagined
A recent two-day event project showcased the power of this new approach:
- We deployed a dedicated social media manager to handle the client's Facebook and Instagram.
- Live updates were posted throughout the event.
- Daily Reels captured and summarized each day's highlights.
- Our camera crew continued to capture high-quality footage for polished final videos.
The result? Our client was thrilled with the immediate engagement and ongoing buzz generated by the social media content, even as we worked on the more produced pieces.
Why Clients Love This Approach
- Real-time updates keep stakeholders in the loop.
- Continuous content maintains interest before final video delivery.
- A mix of quick, authentic posts and professional content provides comprehensive coverage.
Applying Short-Form Strategies to Commercial Production
This approach isn't limited to events. For commercial productions, short-form content offers several advantages:
- Rapid content delivery while the main commercial is in production.
- Behind-the-scenes glimpses to build audience interest.
- Extended campaign life through pre and post-release content.
- Quick audience feedback to inform the final production.
- Versatile content adaptable for various social media platforms.
The Future of Content at And So We Go
As we look ahead, the integration of short-form content with traditional video production is becoming our new standard. By combining the immediacy of social media with the polish of higher-end production, we're offering clients a comprehensive content strategy that keeps audiences engaged and brands relevant in today's fast-paced digital landscape.
Interested in exploring how this approach could work for your brand? Reach out to And So We Go. We're ready to help your content make a lasting impact.
